Slovácké léto

About This Project

Slovácké léto is one of the most significant sport and culture events in the region. Our successful cooperation began in 2014 when we introduced modernized visual style emphasising family time and beautiful summer atmosphere.

We decided to continue the trend in the 2015 as well. One of the main objectives was to raise awareness of this event on the social media, which is regularly used by the target audience. We did not forget about traditional fundraising activities. Slovácké léto donates one Czech crown for every person attending the Facebook event.

The newest trends have been emphasized by microsite letojevnas.cz, that captured the atmosphere of the last year event on video, and by the sold out fashion collection of Slovácké léto available in turquoise and lime colours.

35514

Website visitors in 2013

51392

Website visitors in 2014

69903

Website visitors in 2015

1618

FB participants in 2013

3398

FB participants in 2014

8948

FB participants in 2015

Provided services

  • comprehensive marketing services
  • analysis of competition
  • communications campaign
  • creative concepts
  • media planning
  • graphic design
  • development of printed materials (posters, banners, promotional items)
  • branding
  • improvement of the current visual style
  • maintenance of website slovackeleto.cz
  • copywriting and web content development
  • layout and development of microsite letojevnas.cz (HTML, CSS)
  • consultancy
  • management of profiles on social media (Facebook , Twitter)
  • PPC campaign on Facebook
  • development of banner ads
  • direct mail (MailChimp)

Date

July 01, 2014

Category
Advertising campaign, Corporate Identity, Printed Materials, radek3, Social Networks, Web Design